Leased Assets Management
The Leased Assets Management and Operation Center was established in 2018, covering long term rental apartments, office building leasing, commercial street leasing and property management business, aiming at asset quality improvement and value preservation. Up to now, the Leased Assets Management and Operation Center has managed a total area of over 700,000 square meters, covering Shanghai, Jiangsu, Zhejiang, Fujian and other provinces and cities, with an asset value of over RMB 20 billion.
Long Term Rental Apartment
Powerlong Apartments is a long-term rental apartment product created by Powerlong Culture & Hotel Group to meet the personalized living and lifestyle needs of the urban population. The apartments are divided into four categories, namely "Powerlong Apartments - Link/Share/Way and Cross-border Co-branded Apartments", corresponding to luxury, mid-grade, urban youth apartments and cross-border design branded apartments, respectively. The composite product line is positioned to meet the multiple needs of different consumer groups.Backed by the strength of Powerlong Real Estate (HK.1238), Powerlong Apartments has laid out in many cities across China, with a management area of over 200,000 square meters. Seven projects have been built in Shanghai, Xiamen, Nanjing, Ningbo, Zhenjiang and Quanzhou, with a total of more than 4,400 rental rooms. At the same time, with the concept of continuous exploration and innovation, Powerlong Apartments has joined hands with IKEA, MUJI and other international famous brands to create more cross-border co-branded apartments, creating a more stylish art residence for urban youth.
Office Building Leasing
Aiming to improve product quality and asset value, the office building leasing business is dedicated to providing comprehensive and professional leasing and asset management services for self-owned office buildings of Powerlong Real Estate. The scale of the business has grown rapidly and by January 2022, the office building leasing business has covered Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong, managing over 15 office building asset projects (including those under construction) with an area of over 400,000 square meters (including those under construction) and an asset value of over RMB 10 billion.
Commercial Street Leasing
Following office building leasing, long-term rental apartments and property management, the commercial street leasing business is another major business segment of Powerlong added in 2021. Carrying forward the brand essence of Powerlong Real Estate, the commercial street business combines the indoor and outdoor block design with the characteristics of each city. The business model is "hotel + commercial + art + N", covering theme art hotels, open arts and culture commercial streets and other supporting contents. The mission is to create the most vibrant urban lifestyle center and give a thicker color of life to every city. As of January 2022, the commercial street business is preparing to build five projects in Jiangsu, Zhejiang and Fujian provinces, with a management area of over 100,000 square meters and an asset value of over RMB 2 billion.
Property Management
The property management team is responsible for providing one-stop services for three business sectors, namely office buildings, apartments and commercial streets, under the Leased Asset Management and Operation Center. The business scope covers property management services, pre-delivery and consultancy services, value-added community services and intelligent solution services, aiming to provide higher quality services to various tenants. From the basic four guarantees to the personalized customized services, special contract services and abundant cultural activities targeting at the white-collar community, the property management team has always been people-oriented and technology-based and adhered to the cultural philosophy of "integrity, modesty, innovation and dedication". It has always attached importance to the needs of partners, continuously extended and expanded the industry chain, and gradually provided customers with diversified industrial services such as one inspection for one room, elevator maintenance and asset operation. The team is committed to becoming a comprehensive operator of modern service industry providing high-quality and standardized services. It also fully embraces the mobile Internet era, focuses on the cross-border attempt of "modern service + intelligent technology", creates intelligent community services through technological means, and leads the transformation and upgrading of traditional property service methods and service contents. With the service concept of "sincerity, true action and perfect service", the property management team will never forget its original intention and keep moving forward.Adhering to the corporate mission of "create space full of love" of Powerlong Group, the Leased Asset Management and Operation Center will continue to make breakthroughs and innovations, strictly control all product lines, and gain a firm foothold in the marketplace with our quality products. At the same time, we will also strive to develop service areas and optimize and upgrade them, and create a better future with urban dreamers side by side.